Internet Exercises Appendix Chapter 1

INTERNET EXERCISES APPENDIX Chapter 1 merchandisings Role in the Global rescue net profit ferment Wal-Mart You can check show up the on-line obtain experience of Wal-Mart on the Web by going to www. wal-mart. com and chinking on Go Shopping. For link up parole in the basic commercializeplace text, collar scalawag 8. earnings pattern ONSALE Auction Super rate The ONSALE Auction Super situate features a number of on-line vendues in which distinguishable sellers auction off ready reck unrivaledr, consumer electronics, and other convergences to emptors. chatter the nedeucerk order at www. onsale. com and analyze an open auction for a consumer electronics product.What ar the advantages and disadvantages of this mart for sellers? For buyers? For link up treatment in the elemental marketing text, go to rogue 17. profit exertion foundation Trade shaping The orbit Trade Organization is a very important force tail assembly the global move toward free trad e, but sometimes there be still disputes. Go to the WTO clear station at www. wto. org and find out how the WTO settles disputes. Do you recollect that this procedure favors the develop nations, the less-developed nations, or neither? intermit your debateing. For related reciprocation in the staple fiber trade text, capture rascal 22.Chapter 2 grocery storeings Role within the Firm or Nonprofit Organization cyberspace coif L. L. dome The L. L. Bean entanglement rank (www. llbean. com) leaves consumers a lot of nurture, including instruction close to national parks. Do you think that this abets Bean to build relationships with its target customers? For related interchange in the staple marketing text, define paginate 40. net income physical exercise Lilly Lilly, the pharmaceutical company, get aheads the effort to be socially responsible. To find out more about Lillys collective citizenship, go to the Lilly home rogue (www. lilly. om) and click on c ompany entropy and hence click on corporate citizenship. For related handling in the underlying trade text, mark off rascalboy 42. Chapter 3 Focusing marketing Strategy with Segmentation and Positioning Internet elaborate McDonalds McDonalds has about 22,000 restaurants in 109 countries. Go to its blade invest, www. mcdonalds. com, and determine what country is its largest market outside the U. S. Do you think it offers more or less chance for future growth than the U. S.? For related handling in the Basic merchandising text, fol utter through page 67. Internet shape MarriottCourtyard by Marriott targets business travelers. yack the Marriott electronic network state of affairs, www. marriott. com, and write down what you think atomic number 18 the qualifying and find out dimensions for a businessperson choosing Courtyard over Marriotts other hotel options. For related countersign in the Basic market text, see page 81. Chapter 4 Evaluating Opportunities in th e Changing trade Environment Internet Exercise Tupperware If you were a sensitive marketing manager at Rubbermaid, you expertness be aro persona in finding out more about Tupperware, an important contention in some markets.What type of relevant culture could you get by going to the Tupperware sack site, (www. tupperware. com)? For related reciprocation in the Basic trade text, see page 101. Internet Exercise Consumer Reports The Consumer reaping Safety electric charge sometimes requires auto makers to issue recalls. However, not all consumers learn about the recalls. Go to the Consumer Reports vane site (www. consumerreports. com/recalls) and check to see if there has been a recall on a year and model of car or truck that is of interest to you (say, one owned by your family). For related parole in the Basic Marketing text, see page 110.Chapter 5 demographic Dimensions of Global Consumer Markets Internet Exercise CIAs World Factbook Visit the meshing site for the CIAs World Factbook (www. odci. gov/cia/publications/factbook) and compare the profile data for Canada and Australia. How are they similar and how are they distinguishable? For related discussion in the Basic Marketing text, see page 133. Internet Exercise JNCO Revatex grew rapidly when its wide-leg JNCO give away jeans became a hit with teens. Do you think that its wind vane site (www. jnco. com) does a good job appealing to teens? Why? For related discussion in the Basic Marketing text, see page 138.Chapter 6 Behavioral Dimensions of the Consumer Market Internet Exercise SRIs VALS Go to the SRI Internet site (http//future. sri. com), click on VALS, and then click on direct to the survey to reassessment the VALS questionnaire. If you wish, complete the short questionnaire on-line. SRI pass on provide you with your VALS profile. For related discussion in the Basic Marketing text, see page 164. Internet Exercise orifice To make it easier for consumers to visualize how certain fashion s provide look together, the chaps web site (www. gap. com) has a get dressed interactive feature.Go the GAP web site and check out this feature. Do you think that it makes it easier to assess a potential purchase? For related discussion in the Basic Marketing text, see page 173. Chapter 7 Business and Organizational Customers and Their buying Behavior Internet Exercise Computer Discount Wareho utilization At the Computer Discount Wareho part web site (www. cdw. com) a buyer can easily compare the features and prices of competing products. Click on desktop computers and then on the CDW Compare feature to do a comparison of two senior high end computers from two distinct manufacturing businesss.How cooperative would this analysis be if you were a computer buyer? For related discussion in the Basic Marketing text, see page 187. Internet Exercise Thomas learn The Thomas Register has a very comprehensive database of blottos at its web site (www. thomasregister. com). Click on se arch and it will prompt you to register. after you register (its free), search by product/service on the keyword welding. How could the learning provided by your search encourage you if you sold a product that was used by firms in the welding industry? How could it help you if you were a buyer looking for a supplier of welding products?For related discussion in the Basic Marketing text, see page 199. Chapter 8 up(a) Decisions with Marketing Information Internet Exercise Yahoo Assume that your knob has asked you to do a customer satisfaction survey. As detonate of a situation analysis, you want to get ideas about what others have done in this area. Go to the web site for the Yahoo search engine (www. yahoo. com). In the dialogue box type customer satisfaction survey (include the bring up marks) and click on search. reckon at some of the web sites identified. How helpful is this ?How could it be improved? For related discussion in the Basic Marketing text, see page 222. Interne t Exercise Perseus Perseus schooling commode sells software product that allows a user to create on-line questionnaires that can be distributed by e-mail or used on the Internet. To see samples of on-line questions, go to the Perseus web site (www. perseus. com) and then click on Survey Samples. Do you think that its more convenient for a consumer to complete a survey on-line or with pencil and paper? For related discussion in the Basic Marketing text, see page 227.Chapter 9 Elements of Product Planning for Goods and dishs Internet Exercise Procter & take a chance Go to the Procter & Gamble web site (www. pg. com) and click on P&G Products. note out the brand names of the different shampoos that P&G makes. How are the different brands positioned and what target markets do they appeal too? For related discussion in the Basic Marketing text, see page 259. Internet Exercise FDA The FDAs web site has a page on the new food label requirements that proclaims grocery store aisles have become avenues to great nutritional knowledge. Go to that page at Internet address (www. fda. gov/opacom/backgrounders/foodlabel/newlabel. html) and re determine the actual label requirements. Do you use this information in decision making what products to buy? For related discussion in the Basic Marketing text, see page 262. Chapter 10 Product Management and mod-Product Development Internet Exercise WebTV A number of software, hardware, and programmeming firms are working on products that make Internet information via TV. look the WebTV web site (www. webtv. com) to find out about one aspect of this idea.Do you think that many people will be interested in speedilyly adopting WebTV? How does it stack up when you reach the characteristics of an innovation reviewed above? For related discussion in the Basic Marketing text, see page 275. Internet Exercise Marketing Intelligence Service Marketing Intelligence Service, Ltd. is a U. S. -based firm that tracks new consumer package d goodsboth successes and failures. Go to its web site (ourworld. compuserve. com/homepages/mktgintelsvc) and click on the Whats New button and then review its set apartions for new product innovations of the year.Do you think that these products offer customers superior value, or are they just me-too imitations? For related discussion in the Basic Marketing text, see page 283. Chapter 11 Place and Development of Channel Systems Internet Exercise Gateway Gateway is a computer company that uses direct statistical distribution to its customers in the U. S. Go to the Gateway web site (www. gateway. com) and think about how it is organized. Given that Gateway doesnt use different channels of distribution to reach different types of customers, how does it segment the market?For related discussion in the Basic Marketing text, see page 301. Internet Exercise Avon Avon sells cosmetics and other products through independent gross gross revenue representatives (agents) and too though a cat alog (both on-line and printed). Review the Avon web site (www. avon. com). Do you think that Avons independent sales representatives would view the web site as competing for their customers purchases and a source of conflict or would they think that it helps them promote the product and identify new prospects? Explain your thinking. For related discussion in the Basic Marketing text, see page 317.Chapter 12 dispersion Customer Service and Logistics Internet Exercise Virtual Logistics Directory Large corporations very very much turn to other firms that specialize in logisticstran delightation and warehousing services, consultants, developers of computer systems, and the liketo help implement the physical distribution aspects of their marketing strategies. The web site of the Virtual Logistics Directory (www. logisticdirectory. com) lists many logistics specialists and what they do. Go to the web site and learn the Integrated Logistics category.Review the descriptions of some of the firms listed, and then pick one. Explain wherefore a large corporation with a logistics problem might seek its help rather than just trying to tackle the problem internally. For related discussion in the Basic Marketing text, see page 329. Internet Exercise North Carolina Ports Authority A firm that is just starting to trade to international markets may want help figuring out what merchant marine services are available. The North Carolina Ports Authoritys web site (www. ncports. com) helps provide such information.Go to the web site, select Port Services, and review the different firms and agencies that might be able to provide you with help if you had to ship a large quantity of furniture to the Middle East. Identify an organization from those listed that you might want to contact first, and indicate why. For related discussion in the Basic Marketing text, see page 334. Chapter 13 Retailers, Wholesalers, and Their Strategy Planning Internet Exercise INTERSHOP INTERSHOP com munication theory develops and sells software that companies use to create virtual stores for Internet retailing.For example, it allows a seller to create an on-line catalog that is unprovoked for consumers to use and it has tools for analyzing sales and keeping track of customers. Go to the firms web site (www. intershop. com) and select Products. Review the information provided. (If your computer is equipped to view RealVideo video, you might also want to watch the demo. ) Do you think it would be easier for consumers if all Internet sellers used a common system, such as this one, rather than coming up with many different arrangements? Briefly excuse your thinking. For related discussion in the Basic Marketing text, see page 359.Internet Exercise Fastenal Visit the Fastenal web site (www. fastenal. com). Check out the different aspects of the Fastenal web site. Give examples of ways that the web site is intended to help Fastenals customers and suppliers. For related discussion in the Basic Marketing text, see page 370. Chapter 14 PromotionIntroduction to Integrated Marketing Communications Internet Exercise Sony Sony produces a very wide variety of products. Does the information available on the web site (www. sony. com) appear to be part of an integrated marketing communications effort? Explain your thinking.For related discussion in the Basic Marketing text, see page 386. Internet Exercise Campbells Soup Visit the Campbells Soup web site (www. campbellsoup. com). Does the web site make it easy for you to get information? Does it make you want to spend more time and get more information? Explain your answer. For related discussion in the Basic Marketing text, see page 395. Chapter 15 Personal Selling Internet Exercise prompt Tape Company The Motivating Tape Company sells unlike sales training videos. Go to the firms web site at www. achievement. com and then account down and select Sales Training.Review the list of sales training videos offered. If a sa les manager were going to rely on some of these tapes for training people just moving into a sales career, what key areas of sales training would he have to cover by some other approach? For related discussion in the Basic Marketing text, see page 427. Internet Exercise Symantec Symantec is the maker of various software products, including deed of conveyance personal management software that is used by many salespeople to organize information about their customers, sales calls, and tasks they need to do. Visit the ACT web site (www. ymantec. com/act) for information about this product. Give a few specific examples of ways that a salesperson could use ACT to build better relationships with customers. For related discussion in the Basic Marketing text, see page 431. Chapter 16 Advertising and Sales Promotion Internet Exercise NarrowCast Media NarrowCast Media is an Internet firm that provides services for firms that want to advertise on the Internet and also for web sites that host I nternet advertising. Go to its web site (www. narrowcastmedia. com) and read about NarrowCast Medias various services.Briefly describe the important benefits it provides for advertisers and the main benefits it provides for host sites. For related discussion in the Basic Marketing text, see page 455. Internet Exercise Catalina Marketing Catalina Marketing Corporation is a supplier of in store, electronic scanner activated consumer promotions. Go to the Catalina web site (www. catalinamktg. com) and select Manufacturer Solutions, then review information about its Sampling Programs. Briefly describe, in your own words, how the sampling program works and describe a situation in which a manufacturer might find it useful.For related discussion in the Basic Marketing text, see page 468. Chapter 17 Pricing Objectives and Policies Internet Exercise planetary Currency Converter Xenon Laboratories has set up a web site with a system that uses current exchanges rates to convert one countrys currency to another. Go to the web site (www. ausmall. com. au), scroll down to the reference piece, and click on International Currency Converter. How much is a $100 U. S. worth now in Thai bhats, British pounds, and German marks? How do those number compare with June of 1998 (See Exhibit 17-6)?For related discussion in the Basic Marketing text, see page 486. Internet Exercise ValuPage Catalina, a firm that specializes in targeted sales promotions, set up an on-line system called ValuPage. Consumers can print out a tab with a list of discounts that sponsoring supermarkets redeem with web buckswhich the consumer can then use for any future purchase at the store. Go to the web site (www. supermarkets. com), enter your zip code, and review the system. Do you think this system will be more or less susceptible to fraud than habitue coupons? Explain your thinking.For related discussion in the Basic Marketing text, see page 492. Chapter 18 Price Setting in the Business World Internet Exercise Sporting Auction Evergreen Information applied science launched an Internet auction site for many different categories of sporting goods. Go to the auction web site (www. sportingauction. com) and review the activities in two auction categories, one for a sport that is in season and another sport that is not. For example, you might compare snowboarding and golfing. Do you think that season makes a end in the bidding activity? Explain your thinking.For related discussion in the Basic Marketing text, see page 524. Internet Exercise Tiffany Tiffany & Co. is widely recognized as one of the worlds premiere jewelers. It commands high prices for what it offers. Go the Tiffany web site (www. tiffany. com) and review the different sections. Do you think that the web site communicates superior customer value to the Tiffany target market? Explain your opinion and point to specific aspects of the web site that put up your view. For related discussion in the Basic Marketing text, se e page 528. Chapter 19 Implementing and Controlling Marketing Plans Evolution and RevolutionInternet Exercise BaRaN Systems BaRaN Systems Ltd. has developed a software product called SQC for Excel that works with the Microsoft Excel spreadsheet program and makes it easy to do the types of analysis that are useful for quality management. Go to its web site (www. baran-systems. com) and click on the link for SQC for Excel and then at that web page scroll down and look at the quick tour section. What is it about the graphs that makes it easy to see which areas need special circumspection? For related discussion in the Basic Marketing text, see page 544. Internet Exercise CopernicusCopernicus The Marketing Investment Strategy Group has developed a comprehensive procedure, The Copernican Decision Navigator, that its consultants have used as the basis for performing marketing audits for many study corporations. The procedure determines if the firm is using best practices in planning and implementing its strategies. Go the Copernicus web site (www. copernicusmarketing. com), scroll down to the items under about Copernicus, and select the link for Marketing Best Practices. Review what is involved in the Copernicus procedure. What are the advantages of having outside experts do this sort of audit?For related discussion in the Basic Marketing text, see page 562. Chapter 20 Managing Marketings Link with Other Functional Areas Internet Exercise Cductive CDuctive offers an on-line service in which the customer selects certain tracts of medical specialty and, for a fee, CDuctive will create a custom CD of those selections. Explore the CDuctive web site (www. cductive. com), and then list what you think are the major (1) strengths and (2) weaknesses of its approach. For related discussion in the Basic Marketing text, see page 578. Internet Exercise ITW ITW, Inc. has a variety of different businesses that produce different products.Go to the ITW web site (www. itwinc. com) and then select the list of other ITW web sites. After you briefly review the descriptions of ITWs different web sites, select ITW Brands and study it in more detail. From a cost standpoint, does it make smell out to have a unit like ITW Brands? Why or why not? For related discussion in the Basic Marketing text, see page 581. Chapter 21 Developing Innovative Marketing Plans Internet Exercise Survey of Buying Power The Survey of Buying Power has an on-line site that is available on a pay-for-use basis. However, a sample section is available without charge.Go to the web site (www. sbponline. com) and select Samples and then select Samples of Site97. Look at the Income Trend Report (and others if you wish). How would this information be helpful to a retail chain that is considering a new facility for this sample market? For related discussion in the Basic Marketing text, see page 604. Internet Exercise Maytag Go to the Maytag web site (www. maytag. com) and review the information abo ut the Neptune line. Do you see any indication that the strategy for Neptune is changing from what is described in the case that introduces this chapter? Explain your point of view.For related discussion in the Basic Marketing text, see page 614. Chapter 22 ethical Marketing in a Consumer-Oriented World Appraisal and Challenges Internet Exercise Ikea Ikea is an innovative furniture company that is using its web site to right its strategy. It has always relied on information technology to keep costs low by tracking sales at individual stores and using the information to control inventory and reduce shipping costs between the factory, distribution centers, and its massive retail stores. Go to the Ikea web site (www. ikea. com). What else does the web site tell you about Ikeas strategy?Will the web site help Ikea offer superior value? Explain your answer. For related discussion in the Basic Marketing text, see page 629. Internet Exercise Obvious Implementations Obvious Implementatio ns Corp. is a small consulting and manufacturing firm. Go to its web page (www. obviously. com) and then select How to stop junk mail, e-mail and phone calls. get wind through the information and, if you wish, follow some of the links to other sites listed. Should it be easier to avoid mail, e-mail, and calls you dont want? Explain your thinking. For related discussion in the Basic Marketing text, see page 636.