Rational vs. Non-Rational Propaganda Essay

There atomic number 18 two kinds of propaganda rational propaganda in favor of fulfill that is consonant with the enlightened self-interest of those who make it and those to whom it is addressed, and non-rational propaganda that is not consonant with anybodys enlightened self-interest, but is dictated by, and appeals to, passion. Were the performions of individuals ar concerned there are motives more exhalted than enlightened self-interest, but where collective execute has to be taken in the fields of politics and economics.Enlightened self-interest is probably the highest of hard-hitting motives. If politicians and their component always acted to promote their own or their countrys long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own interests, merely to gratify their least credible passions the world, in consequence, is a place of misery.Propaganda in favor of action that is consonant with enlightened self-interest a ppeals to reason by means of logical arguments based upon the best acquirable evidence fully and honestly set forth.Propaganda in favor of action dictated by the impulses that are below self-interest offers false, distorted or incomplete evidence, which avoids logical argument and seeks to influence its victims by the mere repeating of catchwords.In regard to propaganda and the early advocates of universal literacy and a free call forth visualize only two possibilities that propaganda aptitude be true, or it might be false. They did not forsee what in fact has happened.In Brave tender World non-stop distractions of the most fascinating nature (the feelies, orgy-porgy, centrifugal bumblepuppy) are advisedly used as instruments of policy, for the purpose of preventing people from paying too a great deal attention to the realities of the social and political situations. The other world of religion is divers(prenominal) from the other world of entertainment but they resemble one other in being most decidedly not of this worldA society, most of whose members spend a great part of their time, not on the spot, not here and now and in the calculable future, but somewhere else, in the irrelevant other worlds of sport and soap operas.In their propaganda at presents dictators rely for the most part on repeating, supression and rationalization the repetition of catchwords which they wish to be accepted as true, the supression of facts which they wish to be ignored, the foreplay and rationalization of passions which may be used in the interests of the Party or the State. As the art and science of manipulation come to be break away understood, the dictators of the future will doubtless learn to combine these techniques with the non-stop distractions which, in the West, are now threatening to drown in a sea of irrelevancy the rational propaganda essential to the maintenance of individual liberty and the survival of egalitarian institutions.