Business Essay Example | Topics and Well Written Essays - 1750 words - 1

Business - Essay ExampleThe substantials revenues from its retail sales in its major 19 brands in 2010 were estimated to $1 jillion/ per brand, i.e. about 19 billion in total (2010 Annual Report, p.16) the firms employees have been estimated to 285,000 in the firms branches ecumenical (PepsiCo, The Company 2011). 1.2 Aims and mission of the confederacy The firms mission is clearly stated in its website in accordance with its mission and vision statement, the firms key mission is to become the leading firm in its industry worldwide. At the same time, emphasis is given on the firms visions, which accept the improvement of the firms social, economic and natural environment (PepsiCo, The Company 2011). Moreover, it is made clear that favorableness is not the key aim of the firm expansion in the world market is among the firms priority but this expansion needs to be combined by the promotion of the interests of the firms stakeholders as noted in the firms mission and vision sta tement (PepsiCo, The Company 2011). 2. ... eholders atomic number 18 defined as follows in accordance with the firms website consumers, communities, associates, retail customers, investors, partners and suppliers (PepsiCo, Stakeholders 2011). Therefore, the relationship between PepsiCo and its stakeholders implies the policies that the company has promoted in order to respond to the needs of the above groups of persons it also implies the views of stakeholders (as draw above) on the practices of the firm. These views can be identified through the following ways the level of the firms profitability (in case of towering profitability, the acceptance of the firms bodied social responsibility policies by its stakeholders is assumed) and the market research (developed by the company, by its competitors or by independent researchers). Having identified the firms stakeholders, the examination of their relationship with the firm could proceed. Two are the key questions that should be a ddressed which are the main needs of the firms stakeholders and how well has the firm managed to respond to these needs. Reference is made to an indicative example of the firms corporate social responsibility, showing its ability to respond to the needs of its stakeholders the response of the firm to the accident (Oil spill) by BP in the Gulf of Mexico. These issues are analytically presented in the section that follows. 2.2 How well does PepsiCo impact on society and its stakeholders? In order to understand the relationship between the firm and its stakeholders it would be necessary primarily to present the interests of these stakeholders (as described above) then the practices of the firm for protecting these interests could be presented and evaluated. Referring to each particular category of the firms